​合隆羽藏 Health Life

Health Life delivers the best quality and most natural down products with more than 100-year craft and technology as well as affordable price to consumers in Taiwan.

We helped Health Life develop the logo from the word “treasure” based on the concept of Miniature Curio Cabinets, meaning high quality products should be collected carefully. Furthermore, the traditional and introverted Taiwanese and Oriental style was manifested in the concept of paper-cut for window decoration with elegant fonts, making the brand a luxury.

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合隆羽藏，將百年來累積的工藝與技術，以及頂級的羽絨原料，以平實的價格，提供最好、最天然、最純粹的產品，給一同在這片土地生活的台灣消費者。

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我們將合隆羽藏以中國傳統的「多寶格」的概念，發展「藏」字，突顯產品值得珍藏、層層疊疊、悉心收納、品質為先。融入「窗花」的概念，佐以經典優雅的字體，突顯台灣傳統內斂的東方風格，打造台灣/華人/東方的精品。

The brand imageries also give a feel of the centennial technique and literati for the brand. Through the elegant and quiet traits of oriental females, the modern oriental image of Health Life is successfully built up. As Taiwanese/Chinese females are the main target consumers, the fine and delicate brand image truly links the essence of the products with the cultural background of the target audience.

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The design concept was extended to all items, including stationery, brand imagery, website, advertisement template etc. to strengthen the atmosphere of local fineness and Oriental feel of simplicity.

在企業影像上，為強調品牌百年工藝以及背後所蘊含的文人風味，透過東方女性典雅、沉靜的特質，打造合隆羽藏現代東方意像。在面對台灣/華人女性為主力客群時，能傳遞出打造精緻羽絨織品的品牌特色，更多了一層獨特的文化底蘊。

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以此設計概念延伸到一系列的設計製作物，包括事務用品、品牌圖像、網站和廣告規範等，以整體氛圍來讓台灣本地細膩、簡約的東方感更加強烈。